Startup Thoughts

Sunday, December 25, 2005

Guy Kawasaki's interesting series on startups

http://www.alwayson-network.com/comments.php?id=11962_0_1_0_C

1. Make Meaning

People who are successful weren't motivated primarily by money. They wanted to create meaning, create something they themselves wanted to use. So don't be a greedy bozo. Be a pioneer and try to change the world by offering something life changing.

Three ways to do that 1. Improve the quality of life. 2 Right the wrong. 3. Perpetuate something good.

2. Make mantra not mission statements. 3-5 word statements which describe what you do and energize people

3. Jump the curve , not just 10-20 % better.

You have to reboot your brain and thing something drastically different and bigger. Like amazon.com over ordinary bookstores.

Kill the cashcows : don't worry about creating conflict and effecting existing products

Create passionate products, which may even piss of some people. Don't try to make everyone happy with mundane stuff

E.g. of Tivo : some people hate it.

4. Don't be a typer , be a prototyper !
Don't depend on MS Office, depend on your development tools !

You need soul mates : someone to go along with in the journey. Don't be solo !

5. Be unique and of value to customers.
Being good only in one direction is a mistake.

You provide a unique product or service of high value to the customer.
E.g. Fandango

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