Startup Thoughts

Sunday, December 25, 2005

Kawasaki : The father of evangelism marketing

Sales is rooted in what's good for me. Evangelism is rooted in what's good for you. Evangelists spread the word because they truly believe that the product is good for the other guy, not because they have something to gain.

Think how can you make your product/service invoke that kind of feeling ?

* There are user groups who use your services and products. What can you do to catalyze that ?

* Evangelism is about bringing good news. ( Billy Graham's school )

* The whole marketing philosophy should be evangelistic...not a part of the marketing budget. It will influence everything: the ad on the radio, print or trade shows...., engineering , tech support


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